Most Expensive Endorsements

Most lucrative celebrity endorsements

Michael Jordan and Nike

$1.3 Billion

Longest running athlete endorsement; Air Jordan brand became a cultural and sales phenomenon.

$1 Billion

Global football icon's multi-year deal with Nike encompasses apparel and digital products.

$1 Billion

Mega endorsement deal fueling LeBron's signature shoe line and lifetime agreements.

$1 Billion

Soccer legend's career-long relationship with Adidas for cleats and apparel.

$300 Million

Late singles champion's deal featured apparel and global marketing campaigns.

$250 Million

One of the largest golf deals, including clubs, apparel and lifetime options.

$215 Million

Athlete turned investor; Curry's signature shoe line helped the brand reach new heights.

$185 Million

Youngest ever NBA MVP's signature sneaker pushed Adidas into top basketball brand.

$160.8 Million

Global ambassador deal spanning apparel, boots and commercial partnerships.

$105 Million

Golf legend's long term deal helped establish Nike Golf in the global market.